Thsi si not new: gay advertising sells. Gay people are more and more targets to the companies and labels all over the world. Clothes, perfumes, travells, cars, gadgets... everything is made to seduce new targets, and gay people are clients to fight for. They are fashion, wealthy and open minded. Nothing better than bet everything creating a new wave of advertising campaigns, just for gays... Levi's did that recently, but they are not alone. If you notice the ads in the amgazines or in outdoors, you will see very undressed and fit guys in very provocativge positions. Underwear and perfumes are easily associated with very sexy bodies and beauty faces. But there are commercials just using gays or gay lifestyle. To convince gays is not just to show nice guys.
Today, some examples of those ads. Enjoy!
Levi's commercial
Beer commercial
Radio Donna's commercial
This one doesn't sell products, but no doubt some people need this to slowly start to understand something...
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